Unlock the potential of WhatsApp Business API for E-Commerce business. Find out how to use it to your advantage and how it may boost sales and growth for your company.
Whatsapp has two billion users globally so you should not pass up the chance to connect with clients market and sell your items and eventually launch an e-commerce business on the network.
What is Whatsapp Business API for E-Commerce
The business app and business platform(API) are the two distinct products offered by WhatsApp businesses. One free solution that caters to tiny e-commerce firms with a few hundred consumers or fewer is the WhatsApp business app. For larger businesses, it is inappropriate for several reasons:
- Only 256 contacts can receive messages at once.
- Only a mobile number, not a landline or toll-free number can be used to connect with the business.
- CTA buttons and dynamic €url€s can’t be sent.
- Your clients must save your phone number to their devices.
Because it is not integrated with other corporate systems such as your €crm or e-commerce website you have to manually send customers timely reminders order updates and delivery status updates.
Benefits of Using Whatsapp Business API For E-Commerce
Whatsapp’s e-commerce features, including order monitoring, safe payment options, and real-time customer support, enhance both buyers’ and sellers’ overall shopping experiences.
1. WhatsApp Click-to-Chat Widget Plugin
Client service IVRS calls email communications and product pages on your website should all be seamless channels for effective client communication. The most popular method of communication between consumers and brand ambassadors is now WhatsApp conversation.
The WhatsApp chat widget was created to maintain flexibility in customer support and accommodate client preferences.
2. Swiftly Resolve Queries with List Messages and Reply Buttons
For e-commerce companies automated communication technologies like WhatsApp response buttons and list messages are quite helpful. List messages make talks more efficient by streamlining interactions by providing pre-selected responses in a dropdown menu.
3. Optimize Customer Retention with Streamlined Alerts
Using WhatsApp API and app to leverage product catalogs is a smart method to increase sales. Small businesses may include catalogs into customer interactions with ease and chatbots can provide customized product recommendations. How to Get Started With WhatsApp for eCommerce?
The following are some of the primary actions to begin utilizing WhatsApp integration for e-commerce:
Step 1: Establishing a WhatsApp Business Profile
The first step in using WhatsApp for e-commerce is to create a WhatsApp business profile which is appropriate for small businesses with relatively smaller message volumes and user numbers. This is a brief guide on how to set up this profile.
Installing the WhatsApp business app
Start by downloading the WhatsApp business app which is accessible on the IOS App Store and the Google Play Store for Android users.
Verification of phone number
Verify your business phone number with the one-time password that WhatsApp issued you after installing the app.
Personalize your listing
Go to the app settings and your company name and logo to personalize your profile and increase the visibility of your brand.
Specific of the business profile
Open the app navigate to the “business tools” section and choose” business profile” Fill in all important details about your company.
Make a catalog; to put your goods and services for sale use the” catalog” function found under “business tools”
These steps are all that is needed for your e-commerce business to launch on WhatsApp make use of the platform customization options to align your profile with your brand and target audience tastes.
Step 2: Configuring WhatsApp Business API
For large eCommerce companies that require sophisticated functionality and the capacity to send large numbers of messages simultaneously WhatsApp business API is the ideal choice.
Despite its expense and conversational fees this alternative might prove to be a worthwhile investment for medium-sized and large scale businesses. The steps below can be used to set up WhatsApp Business API:
Support for integration
You can get help from service providers like TeleCRM who can walk you through the process to integrate WhatsApp business API effectively. Use their services to start the request process.
Establishing Accounts
Selecting the right tools is crucial while using technology. Chatbots can be used by connecting the WhatsApp business platform API to a service like Getgasbs WhatsApp shared team inbox even though the WhatsApp business app does not support them by default.
Setting Up the Whatsapp Business API
On the WBSP website select the “WhatsApp business API” option to reach the setup page.
Submission of an application
Complete the application completely and send it to the meta team. Approval usually comes in three to two days.
Conclusion
To boost sales using WhatsApp business API for e-commerce start by leveraging its massive user base of two billion people worldwide. It’s crucial not to miss out on this opportunity to connect directly with customers market your products and expand your e-commerce presence WhatsApp business API offers significant advantages over the regular app such as branded profiles the ability to message large numbers of contacts and integration with CRM systems.
